Principles of Marketing
Authored by Dannah Maricar Ramos
Other
12th Grade
Used 16+ times
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35 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Buyer and seller trade something of equal value
A. Cause marketing
B. Comprehensive
C. Exchange
D. Green Marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is also called as place branding attempts to exert a pull
customers to particular areas.
A. Place marketing
B. Cause Marketing
C. Event Marketing
D. Green Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a recognition and marketing of a social issues, cause or
idea to the target markets.
A. Place marketing
B. Cause Marketing
C. Event Marketing
D. Green Marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The money earned by the organization is allocated for pursuing the organization’s objectives.
A. Person Marketing
B. Place marketing
C. Cause Marketing
D. Not-For- Profit Organization Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It focuses on the internal potentials of the company and
not based on the desires and needs of the market
A. Sales Concept
B. Marketing Concept
C. Production Concept
D. Relationship concept/marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Forbes it is a strategy designed to foster customer loyalty, interaction and long-term engagement
A. Relationship Marketing
B. Traditional Marketing
C. Consumer Marketing
D. Relation Marketing
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Relationship marketing provide each customer with a smooth, timely and enjoyable business transaction.
TRUE
FALSE
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