QUIZ 2 BPMM1013 (E) 8/6/2021@ 4PM

1) TF Sport, a company producing sport equipment added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their failure?

• The products were priced too high.

• The products were advertised incorrectly.

• Competitors fought back harder than expected.

• Product research was too extensive.

The product life cycle presents challenges. Which of the following is LEAST likely to require a company to adapt its marketing strategies?

• aging of products

• decreased manufacturing costs

• developments in technology

• changing tastes of consumers

Sarah's fascination for his grandmother's egg tart recipes inspired her to come up with a recipe for Spicy egg tart, for the Malaysia market. Which of the following stages of the new product development process does this exemplify?

• idea generation

• concept testing

• idea screening

• product manufacturing

Comfort Fabrics Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ________.

• idea

• displacement

• image

• activation

Starbucks introduced a less-than-perfect mobile payments app, then worked out the flaws after the launch. The company chose speed to market over a perfect app at introduction. This illustrates ________.

• why many companies engage in crowdsourcing

• why prototypes are so important

• the influence of fast-changing market developments

• the importance of different sources for idea generation

Apple's iPod has been called "one of the greatest consumer electronics hits of all time." iPods have been sold in huge numbers, and Apple captures a large share of the music player market. This success has attracted many large, resourceful competitors. At the time, the iPod is in the ________ stage of the product life cycle.

• introduction

• growth

• maturity

• decline

Jaring Berjaya Inc., a new company selling several types of cellular phones, has closely modeled its products after successful products that are already in the marketplace. As it prepares to enter the market with its new products and services, which of the following should concern Jaring Berjaya Inc. the most?

• legal obligations to suppliers and dealers

• distribution requirements

• limited warranties

• patent laws

Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to counteract competitive responses. Based on this scenario, Kellogg's is in the ________ stage of the product life cycle.

• introduction

• growth

• maturity

• decline

At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance work in cross-functional groups to save time and money in the new product development process. Fantastic Flavors uses a ________ approach.

• customer-centered new product development

• sequential product development

• team-based new product development

• functional

Skyrim Corp. lacks the capital and capacity to launch its new helicopter for full national and international distribution. If the test market results look promising, what should be management's next step?

• develop a planned market rollout over time

• develop a prototype

• agressive promotion

• seek the help of a nationally known consultant