SEM
Authored by Asha Mixon
Professional Development, Business, Design
University - Professional Development
Used 2+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does SEM stand for?
Search Engine Monetization
Search Engine Marketing
Seek Engine Marketing
Search Eggs Marketing
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is SEM?
the act of using paid strategies to increase search visibility.
the act of searching for marketing campaigns.
using keywords to get your website ranked highly on SERP
creating visuals for websites
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does CTR stand for?
Click Through Rate
Click Threw Rate
Cost Through Rate
Cost to Rate
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do you calculate click through rate?
Clicks divided by Impressions
Impressions divided by Clicks
Clicks + Impressions
Impressions - Clicks
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does ROI stand for?
Return on Investor
Return on Investment
Reach on Investment
Reach on Internet
6.
DRAW QUESTION
3 mins • Ungraded
Draw a smiley face of how you feel about winter break! (must be appropriate)
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