ELAGSE RI6 & RI8 Argument Techniques & Reasoning

A claim that a listener should accept an argument because of how many other people have already accepted it- everyone is doing it. 

• Snob appeal

• Bandwagon appeal

Make the consumer feel like if they buy the product they will be part of an elite or exclusive group- be better than everyone else. 

• Snob appeal

• Ethical appeal

An important person, professional, or famous figure endorses a product or item.

• Appeal to fear

• Appeal to Authority

A persuasive technique based on the speaker's natural honesty, sincerity, and commitment to what is right and good. Uses assumptions. 

• Bandwagon appeal

• Ethical appeal

This technique suggests that a person or product will protect you against something unpleasant or dangerous.

• Logical Appeal

• Appeal to fear

Any material that serves to prove a claim. 

• Support

• Counter Argument

What does it mean to "trace" an argument? 

• I don't know

• to decide whether it is convincing or not

• to reread it

• to follow the reasoning of the argument

What does it mean to "evaluate" an argument?

• I don't know

• to respond to the argument

• to decide whether it makes sense and is convincing

• to provide a counterargument 

Saying that one thing happened because of another thing, but really the two things have nothing to do with each other. This is the explanation for:

• bandwagon

• testimonial

• faulty-reasoning

• bias

When an expert or a celebrity says that they use the product or service and that you should, too. This is the definition of:

• generalization

• faulty-reasoning

• bandwagon

• testimonial