Short Quiz

Is of general publication regularly printed and distributed, usually daily or twice a day, containing opinion, items of general interest, and advertisement.

• Journal

• Newspaper

• Magazine

• Brochure

Advertisements of movies to be shown, concerts, stage plays, and other activities' schedules for relaxation or pleasure.

• Legal advertising

• Classified advertising

• Amusement advertising

• Classified display advertising

Allowed to use any larger space desired, to use color, and measure per column centimeter.

• Display advertising

• Amusement advertising

• Classified advertising

• Classified display advertising

Published under different heading: "Help Wanted Ads", not allowed to use larger space and typeface and not allowed to use color.

• Classified Display advertising

• Legal Advertising

• Amusement advertising

• Classified advertising

Open rate provides some discount structure classified as frequency discount or bulk discount.

• Discount rate

• Run-of-paper

• Combination rate

• Frequency discount

A special rate for newspaper, such as morning paper and an evening paper issue, set by the same publisher.

• Discount rate

• frequency discount

• Bulk discount

• Combination rate

Is a paper back publication that is issued at regular intervals, either weekly, monthly or quarterly.

• Journal

• Newspaper

• Magazine

• Brochure

A magazine advertisement runs all the way to the four edges of the page, leaving no white space margin, it is known as __________.

• Partial bleed advertisement

• Gatefold

• Full-bleed advertisement

• Cetrefold

Some advertisements may have return cards, coupons, recipe booklets, and these are called _______.

• Centre-fold

• Gatefold

• Inserts

• Copy

Is the deadline on which the blueprint or negative must be submitted to the publisher's hands in order to print the advertisement for a particular issue.

• Cover date

• On-sale date

• Closing date

• Due date