Long term priorities

Why do we have IKEA long term priorities?

• To showing relevant solutions and sell more

• Priorities for us to focus on sustainability

• For the many people & their life at home.

• To make us stand out from the competition

How many long term priorities do we have? and what is it?

• 2. Sustainability | IKEA Branding

• 4. Living with pet | Big space living | Living with baby | People & planet

• 3, Small space living | Organise your living | Living with children

• 3. Medium space living | Living with toddler | Organise your living

Which year our founder realise about IKEA long term priorities?

• 1962

• 1998

• 1974

• 1999

• 1989

Below statement is supporting which IKEA long term priorities?

" Foldable, stackable, movable, maximise wall space"

• Organise your living

• Small space living

• Life at home

• Living with children

What does it means with "multi-purpose storage"

• Storage that can be use all over the home

• Storage that fixed in 1 area but can adjust the shelves

• Storage for waste sorting

• Storage for bathroom and bedroom

Our biggest customer group fall to which catagories?

• Living together

• Living single

• Multigenerational living

• Living with children

Which statement below is supporting Living with children?

• Have many needs and little time, money, patient & space

• Cross-over storage

• New times, new needs, new solutions

• Safe, practical & durable

What number of IKEA Mandatories is related to this long term priority?

• M3

• M4

• M18

• M11

• M7

Which statement below is NOT goal for this long term priorities?

• Be the first choice in the market and strengthen IKEA brand

• To have values in our customers

• Solving many people solutions and sell more

• Give awareness about style and global needs

• To create a better everyday life for the many people

As an IKEA co-workers, how can you contribute to the success of the goal of IKEA long term priorities?

• Know about life at home insight and business opportunities

• Take part in activity that involve local relevant solution (ICSS, Home visit and etc..)

• Just do my task as usual without knowing the reason behind

• Get to know about Brand capital survey, ICSS (IKEA customers satisfation survey) result and which area that we need to take action.

• Ensure all the display and propping in good conditions and communication tag is visible for customers to understand the solutions