Marketing Management - I (12th)

Identify the marketer here:

A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major company's office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base

• Customers

• Suppliers

• Coffee making company

• Competitors

Identify the marketer here:

Country 'A' asks Coutnry 'B' to hand over some nuclear material. This material is required in the Country 'A' to meet its electricity requirements. Country B is rich in this resource but normally doesn't export the nuclear material to any country. However, on repeated urgings of the Country 'A' it agrees to do so.

• Country A who is a seller

• Country A who is a buyer

• Country B who is a seller

• Country B is a buyer

Identify the marketing management philosophy:

Rajesh is a manager in a company. His main area of focus is to generate revenue for the company through repeated sales. He decides to develop a product which generate revenue in the long run. For this he meets a team of R&D of his company. After a long meeting they decided to do a survey. Based on the survey a product is made to fulfill needs of the customers. The product later produces a lot of revenue through repeated sales.

• Production concept

• Product concept

• Selling concept

• Marketing concept

Identify the marketing management philosophy:

A company decides to do promotion of a new chips flavor. For this contests are organized in different colleges. The youth is the target market for the chip makers. However, there hasn't been proper research about the liking of the flavor among the youth. The company has launched this product based only on intuition. The company has decided to go ahead with the promotional campaign even if there is a negative response from the buyers.

• Production concept

• Product concept

• Selling concept

• Marketing concept

Suyash is very thirsty. He is in the middle of the desert. Soon he finds a cold drink's shop. He goes and purchases three bottles and drinks them to satisfy his thirst. After drinking the cold drink he realises that it has beem developed after analyzing the needs and preferences of the potential customers. On observing the outer side of the bottle he finds details like contents, flavour, size, price, etc.

Which feature of marketing is the underlined part suggesting?

• Customer needs and wants

• Market offering

• Customer value

• Exchange mechanism

Suyash is very thirsty. He is in the middle of the desert. Soon he finds a cold drink's shop. He goes and purchases three bottles and drinks them to satisfy his thirst. After drinking the cold drink he realises that it has beem developed after analyzing the needs and preferences of the potential customers. On observing the outer side of the bottle he finds details like contents, flavour, size, price, etc.

What is falling under the want here?

• Thirst

• Cold drink

• Flavour

• Price

Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant based materials for its products and is No. 1 beauty brand in the country. It not only signifies its customers but also believes in overall protection of the planet.

Which marketing management philosophy is followed by Beauty Products Ltd.

• Production concept

• Product concept

• Marketing cocnept

• Societal Marketing concept

Which of the following starts from Factory?

• Production concept

• Product concept

• Selling concept

• All of these

Cadbury's Dairy milk targeting youth after covering Children as their target market, refers to which step of process of marketing

• Identifying the target market

• Getting, keeping and growing customers

• creating, developing and communicating superior values

• None of these

'Maldives is safe to visit in Covid Pandemic' What is marketed here?

• Service

• Idea

• Place

• Event