Facebook and Google

A lift test is not the same as an A/B test. This is because A/B tests do not include randomised holdout groups, where a group of people are intentionally withheld from the opportunity to see your advertising.

• True

• False

You can A/B test in Facebook:

• Creative, Audience and Delivery Optimization

• Creative, Placement, Audience and Delivery Optimization

• Creative, Dates, Audience and Delivery Optimization

• Creative, Dates, Audience and Call to Actions

The placement of Discovery ads (in Google) is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.

• True

• False

On Google App campaigns you can focus on:

• Getting more installs

• Driving in-app action value

• Driving in-app actions

• Only 1 and 2 are correct

• 1, 2 and 3 are correct

Conversion lift helps you understand the true value of your Facebook, Instagram and Audience Network ads at driving incremental awareness (brand) metrics

• True

• False

The Google Display Network can help you reach people while they’re:

• Browsing their favorite websites

• Showing a friend a YouTube video

• Checking their Gmail account

• Using mobile devices and apps

• All of the answers are correct

You can decide not to choose a goal when you create a Google Ads campaign

• True

• False

Outstream ads are 5 seconds long and are available in Youtube and across websites and apps from Google Partners

• True

• False

Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. They can transform into text but not into image ads

• True

• False

An average person conducts 3-4 searches every single day.

• True

• False