Echo Echo Echo

It is the way you meet the need of the customer. Answer in ALL CAPS.

Select the principles of service design among the choices.

• Customer-Centered and Holistic

• Co-creation

• Back end to front facing perspective

• Co-recreation

• Continuous refinement

It helps you assess whether your work contributes towards achieving the impact you envision, and if there are other ways you might need to consider as well.

• Roadmap

• Vision

• Roadmap Vision

• Vision Roadmap

• Purpose

It is a qualitative way of data collection where researcher use all of their senses to unobtrusively examine people in natural settings.

• Observations

• Purpose

• Observation

• Statistics

These represent a group of people with common behavior patterns, demographic, shared interests and geographical similarities. Answer in ALL CAPS.

Steps for Vision Roadmap include:

• Be as specific as possible so that you can come up with more effective actions later.

• Start first by identifying what are the main problem you want to solve.

• Define who your customers/ target audience is.

• Identify your objectives and what you are trying to find out.

• Define your long-term vision on the change you want to accomplish, before moving on to the other boxes from left to right.

These help researchers deep dive into a person’s attitude, problems, needs, ideas, or environment. It helps you learn about their expectations, experiences, products, services, processes, and concerns.

• research questions

• interview processes

• interviews

It is a technique where the researcher repeats in his/ her own words what s/he just heard.

• Asking open questions

• Paraphrasing

• repeating

It helps you frame your insights into customer goals

• Job-To-Be-Did

• Job-To-Be-Done

• Job-To-Be-Do

• Job-To-Be-Does

It is a technique that triggers ideas quickly.

• Brainwriting

• Brainstorming

• Braincharming