EU MODULE 02 - COMMERCIALITY

If you want to identify key locations within the store, follow the 4 step plan, which is defined as:

• Identify, Prepare, Execute, Analyse

• Analyse, Execute, Prepare, Identify

• Prepare, Execute, Identify, Check

• Check, Identify, Execute, Prepare

In how many key locations do we differentiate at adidas

• 2

• 1

• 3

• 4

Identify Key Location 2 within the Backwall 2 TIER setup

• Top tier front facing

• Top tier side hanging & bottom tier front of step arm

• Bottom Tier back of step arm & bottom tier side hanging

Best Sellers are defined and ranked based on ___ ?

• Quantity

• Net Sales

• Margin

• UPT

Product that has been displayed on the shop floor for the previous ____ week(s), it is no longer a NEW item in the store

Best seller and black holes reports should be reviewed on a ___ basis

• bi-weekly

• monthly

• weekly

• quarterly

New articles should always be positioned in ______ locations

• Priority 2

• Priority 1

• Priority 2 & 3

• Priority 3

Which tactics can be used to drive a commercial presentation

• Double Display

• X-Merchandising

• Campaign Setup

• Mannequin Styling

Following points can be seen as commercial moments:

• Sports Event

• Cultural Moments

• Holidays

• Fragmentation

Eye-catching and inspirational launch zones can influence following KPI(s)

• Traffic

• ASP

• Conversion

• UPT