Recap

Systematic marketing task that adds value to objects or actions that will satisfy consumer needs.

• Brand

• Advertising

• Product development

• Innovation process

Understanding the characteristics and decision making process of a consumer to generate a response, is the main objective of:

• Consumer Behaviour

• Benchmark

• Awareness Advertising

• Branding

The difference between Brand Identity and Brand Image, is that the first is the way Customers perceive you.

• True

• False

The branding strategy for a firm involves deciding the nature of brand elements to be applied to new and existing products. Choose 3 of these elements that are part of a branding strategy:

• Logo

• Marketing activities

• Advertising

• Identity

• Sale Promotion

The launch of the "50 Disney Classic DVDs Collector Box Set" in 2016 was a success. The ______ area required a great effort building awareness so the consumers knew about the product. While _____ established the cost and price according to the market research and market analysis. During the first 4 weeks and due to the unexpected demand, the _________ area reacted in order to achieve the client's purchase orders.

• PR/ Marketing/ Operations

• Marketing/ Accounting/Operations

• Marketing/ Accounting/ Sales

• Marketing /Finance / Operations

The phrase: "The sale of this product requires a prescription" to which part of the label corresponds:

• Instructions

• Warnings

• Data of the manufacturer

• Data of the product

At what stage is it essential to have strong investments in communication?

• Maturity

• Introduction

• Launching

• Knowledge

Within the strategies of the 3 I's, exceeding in qualities the products with which it competes, corresponds to a strategy of _________.

• Research

• Innovation

• Invention

• Imitation

Mary Kay, Avon and Yakult have a powerful workforce, who receive incentives for being representatives of the organization by promoting and selling cosmetics and drinks respectively to consumers. What kind of promotional mix do these companies use?

• Personal Sales

• Advertising

• Sale Promotion

• Public relations

Tory Burch will launch a bag for mothers' day inspired by the vaquita marina. The marketing area launches an activation in the supply center to raise awareness that the species is in danger of extinction. The main reason for the promotions is to satisfy the purchase needs, do not take into account the ability to pay.

• True

• False