2.2.1 - Product

2.2.1 - Product

9th - 10th Grade

13 Qs

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2.2.1 - Product

2.2.1 - Product

Assessment

Quiz

Business

9th - 10th Grade

Practice Problem

Medium

Created by

P Bell

Used 45+ times

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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lucozade, originally a product for the sick, rebranded itself as an energy and sports drink. The most likely extension strategy used was:

Changing the recipe of the drink

Lowering the price

Finding new uses for the product

Raising the price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When developing a new product, a business will consider how the product looks and feels. This would be classed as its:

Function

Aesthetics

Cost

Design mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At which stage of the product life cycle is a business most likely to use an extension strategy?

Introduction

Growth

Maturity

Decline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At which stage of the product life cycle are product sales most likely to be at their highest?

Introduction

Growth

Maturity

Decline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The product life cycle measures the:

Price of a product over time

Cost of a product over time

Profit of a product over time

Sales of a product over time

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product at the introduction stage of the product life cycle is most likely to need:

Low promotional spend

No promotional spend

High promotional spend

Reduced promotional spend

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At which stage of the product life cycle is customer awareness likely to significantly increase and sales rise steeply?

Introduction

Growth

Maturity

Decline

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