5 Days Mgt. Topics

Which model is to be used for evaluating the Macro business environment ?

• PESTLE

• Ansoff

• Porters Five Force

• BCG Matrix

• Positioning Matrix

• Ansoff Matrix

Segmentation can be based upon:

1. Geographic

2. Psychographic

3. Demographic

4._______________

This approach relates most closely to the global or transnational strategy. Selection of employees is based on competency rather than nationality.

• Geocentric

• Ethnocentric

• Polycentric

This dimension refers to the extent to which hierarchy is followed in workplace

• Masculinity

• Collectivism

• Power distance

Which model is this?

• Porter Diamond Model

• Porter Generic framework

• Porter Five Force model

Which of the following approach is not a part of the Bartlet and Ghosal Model?

• Multi-domestic

• Global

• Multi-national

• International

Which Model is this?

• Market Entry/Expansion Model

• Uppsala Model

• Modes to Entry

For a new start-up business, which model will be more effective?

• Value Proposition Model

• Business Canvas Model

• Branding

What is the term for- "customers expectation from a product or service?"

• USP

• Value Proposition

• Customer Satisfaction