Business project

Paid for communication with potential customers about a product to encourage them to buy it. This is the definition of (a)   .

Mark all the images that are persuasive advertising.

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Which one of these options isn't a possible aim of promotion?

• To improve the company image

• To increase sales

• To introduce new products on the market

• To ask consumers their opinion of a new product

(a)   : is where marketing activities aim to raise customer awareness of a product or a brand, generating sales and helping create brand loyalty.

Which of these pictures are examples of sales promotion?

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Advertising and sales promotion encourage new customers to try a product.

Is this statement true?

• No

• Yes

When deciding which type of promotion to use, you need to consider …

Mark all the correct options

• The nature of the materials

• The stage of the product life cycle

• The nature of the product

• The cultural issues involved in international marketing

Which type of promotion is represented in this example?

• Public relations

• Sponsorship

• Advertising

• Merchandising

Google’s fight Ebola Campaign is an example of public relations

• True

• False

A supermarket wants to advertise in a country where less than 40% the population have televisions and access to the internet. Which method of advertising would you recommend them to use?

• BOGOF

• E-mail

• Social Media

• Posters and billboards