Digital Marketing Test 2

Digital Marketing is defined as:

• Achieving marketing objectives through applying digital technologies

• Achieving marketing objectives through applying contemporary technologies

• Achieving marketing objectives through relationship technologies

• Achieving marketing objectives through applying services technologies

One of the following is not a web browser:

• Google Chrome

• Google Meet

• Internet Explorer

• Mozilla Firefox

Digital technologies support marketing using the following methods: (More than 1 answer)

• identifying

• Anticipating

• Supporting

• Satisfying

What are the 5Ss of digital marketing?

• Sell, Serve, Speak, Save, Sizzle

• Sell, Serve, Support, Smile, Submit

• Serve, Support, Smile, Submit, Sell

• Sell, Serve, Spam, Smile, Sizzle

This is achieved through giving customers extra benefits online or inform product development through online dialogue and feedback:

• Serve - add value

• Sell - grow sales

• Speak - get closer to customers

• Sizzle - extend the brand online

Below are the applications of digital marketing EXCEPT:

• An advertising medium

• A direct response medium

• A platform for feedback mechanism

• A lead-generation method

A digital strategy involves aligning with business strategy and almost always involve ad -hoc approaches.

• True

• False

In the digital marketing strategy development process, evaluating e-marketing performance is part of selecting the strategic approach

• True

• False

Implementing e-marketing plan is part of delivering results online in the generic digital marketing strategy development process.

• True

• False

The acronym R.A.C.E. in digital marketing refers to:

• Reach, Act, Convert, Engage

• Revert, Action, Confuse, Engage

• Reel, Answer, Converse, Entrap

• Review, Answer, Convert, Engage