Digital Marketing Test 2

Digital Marketing Test 2

University

50 Qs

quiz-placeholder

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Digital Marketing Test 2

Digital Marketing Test 2

Assessment

Quiz

Social Studies, Business

University

Medium

Created by

KAMARULZAMAN ISHAK

Used 6+ times

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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital Marketing is defined as:

Achieving marketing objectives through applying digital technologies

Achieving marketing objectives through applying contemporary technologies

Achieving marketing objectives through relationship technologies

Achieving marketing objectives through applying services technologies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the following is not a web browser:

Google Chrome

Google Meet

Internet Explorer

Mozilla Firefox

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Digital technologies support marketing using the following methods: (More than 1 answer)

identifying

Anticipating

Supporting

Satisfying

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 5Ss of digital marketing?

Sell, Serve, Speak, Save, Sizzle

Sell, Serve, Support, Smile, Submit

Serve, Support, Smile, Submit, Sell

Sell, Serve, Spam, Smile, Sizzle

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is achieved through giving customers extra benefits online or inform product development through online dialogue and feedback:

Serve - add value

Sell - grow sales

Speak - get closer to customers

Sizzle - extend the brand online

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Below are the applications of digital marketing EXCEPT:

An advertising medium

A direct response medium

A platform for feedback mechanism

A lead-generation method

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A digital strategy involves aligning with business strategy and almost always involve ad -hoc approaches.

True

False

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