Marketing management

Which of the following is NOT an element of the marketing mix?

• Distribution

• Product

• Target market

• Pricing

Political campaigns are generally examples of---

• Cause marketing

• Organization marketing

• Event marketing

• Person marketing

Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

• Use of an undifferentiated one-size-fits-all marketing strategy

• Different pricing strategies for different groups

• Variations in product offerings to suit the wants of a particular group

• Study of ethnic buying habits to isolate market segments

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Strategic marketing planning establishes the---

• Resource base provided by the firm's strategy

• Economic impact of additional sales

• Tactical plans that must be implemented by the entire organization

• Basis for any marketing strategy

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These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited

• Niche

• Hold

• Harvest

• Divest

When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?

• Innovative marketing

• Consumer-oriented marketing

• Value marketing

• Societal marketing

The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?

• Optional-product pricing

• Captive-product pricing

• By-product pricing

• Product line pricing

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

• Product concept

• Production concept

• Production cost expansion concept

• Marketing concept

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---

• Pricing

• Distribution

• Product development

• Promotion

The term "marketing mix" describes:

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