Promoting and Selling Revision Quiz

Which of the following are factors that differentiate a product?

• Customer service

• Convenience

• Price

• Legal requirements

Personal selling is:

• Purchasing an item for yourself

• Using a billboard to sell a product

• Face to face selling where a salesperson tries to convince a consumer to purchase

• Using catalogues to sell a product

McDonald's has created a charity called the Ronald McDonald house to show that the company cares about the community. What product promotion strategy is this?

• Personal selling

• Below the line selling

• Advertising

• Publicity

Demographics, location and life style are all used for which of the following promotion strategy?

• Targetting customers

• Publicity

• Marketing

• Below the line selling

The Federal Competition & Consumer Act of 2010 is an example of:

• A legal requirement of advertising

• An ethical requirement of advertising

The Competition and Consumer Act 2010 makes false and misleading advertisement illegal. Which of the following are xamples of false or misleading advertising?

• Exaggerated claims

• Providing scientific facts about your products performance

• Including an ingredients list on your product

• Vague satements

Something that is unethical is also illegal?

• True

• False

A dishwashing detergent advertises itself as using only natural ingredients, with zero harmful chemicals being used. Which fo the following differentiation strategies is this?

• Social/ethical

• Value

• Customer service

• Environmental

• Convenience

A paper company using a skinny model with little clothing to sell their product is which of the following:

• Breaking the law

• Being unethical

Product endorsement is:

• various promotion strategies a business uses in its promotional campaign

• any free news story about a business's products

• use of activities or items to encourage customers to buy more of a product

• when celebrities, who act as opinion leaders, express their support for a product