Generalidades de la IM V292
Authored by Octavio Cervantes
Business
University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El plan de marketing es
Un documento con estrategias de corto plazo
Un documento con estrategias de mediano plazo
Un documento con estrategias de plazo 3 años
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En la estructura del plan de marketing, ¿Qué precede al plan de marketing?
La introducción
El diagnóstico
Los objetivos
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En la estructura del plan de marketing, ¿qué sucede al plan de marketing?
Programa anual de marketing
Proyección de ventas
Presupuesto de marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Analiza el contexto externo - interno
El diagnóstico
El plan anual de marketing
El plan de marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuál de estas preguntas corresponde al análisis del contexto externo?
¿Cuánto vale el mercado?
¿Cuál es el Top on Mind de mi producto?
¿Estamos cumpliendo los objetivos?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué incluye el análisis del contexto interno?
Efecto del macro entorno en patrones de consumo
Posicionamiento de la competencia
Análisis de las 4 P
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
¿Qué líneas de investigación desarrolla el estudio de mercado?
Elementos desarrollados en el contexto externo
Elementos desarrollados en el contexto interno
Análisis FODA
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