Search Header Logo

PSM Revision - Unit 8

Authored by Celestina Wong

Education

12th Grade

Used 6+ times

PSM Revision - Unit 8
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one of the following is an example of a company's brand vision?

Spread ideas.

To put people at the centre of enterprise software.

To give customers the most compelling shopping experience possible.

To help humanity thrive by enabling all teams to work together effortlessly.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a brand vision?

it is the 'soul' of the brand.

It is unintentionally created.

It is a means to exploit employees, customers and suppliers.

It is a long sentence statement describing the short term desired state of the company.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one of the following is NOT a domain that addresses customer experience consistency?

Emotional consistency.

Competitor consistency.

Communications consistency.

Customer journey consistency.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Repositioning a company's service brand is essential over time due to

change in suppliers.

consistent consumer demand.

lack of competitors in the existing market.

change in target consumers to more profitable segments.

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one of the following is NOT one of the elements of the service marketing mix?

People.

Product.

Prospect.

Promotion.

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Service communication objectives related to shaping and managing customers' perceptions, beliefs, attitudes and behaviours during any of the three stages of service consumption process is known as

tactical service communication objectives.

strategic service communication objectives.

short term service communication objectives.

long term service communication objectives.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which one of the following is NOT an advertising platform?

Emails.

Billboards.

Public relations.

Company website.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?