
PSM Revision - Unit 8
Quiz
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Education
•
12th Grade
•
Medium
Celestina Wong
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8 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one of the following is an example of a company's brand vision?
Spread ideas.
To put people at the centre of enterprise software.
To give customers the most compelling shopping experience possible.
To help humanity thrive by enabling all teams to work together effortlessly.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a brand vision?
it is the 'soul' of the brand.
It is unintentionally created.
It is a means to exploit employees, customers and suppliers.
It is a long sentence statement describing the short term desired state of the company.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one of the following is NOT a domain that addresses customer experience consistency?
Emotional consistency.
Competitor consistency.
Communications consistency.
Customer journey consistency.
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Repositioning a company's service brand is essential over time due to
change in suppliers.
consistent consumer demand.
lack of competitors in the existing market.
change in target consumers to more profitable segments.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one of the following is NOT one of the elements of the service marketing mix?
People.
Product.
Prospect.
Promotion.
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Service communication objectives related to shaping and managing customers' perceptions, beliefs, attitudes and behaviours during any of the three stages of service consumption process is known as
tactical service communication objectives.
strategic service communication objectives.
short term service communication objectives.
long term service communication objectives.
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one of the following is NOT an advertising platform?
Emails.
Billboards.
Public relations.
Company website.
8.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which one of the following is an example of a service attribute that brands can use to position itself?
Employees.
Legacy.
Promotion.
Payment options.
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