Marketing Cluster Exam 2

Avery, who manages a silk-screening and embroidery business, has set a goal of increasing sales by 15% in the next six months. To reach his goal, he has increased the business's advertising budget. This is an example of the __________ function of management.

• organizing

• directing

• planning

• controlling

. Brandon is a new salesperson at a local car dealership. To be most successful at his job, what should Brandon do before attempting to make any sales?

• Establish relationships with his fellow salespeople

• Become an expert on the cars he will be selling

• Prospect and qualify leads for potential customers

• Spend a day shadowing a more experienced salesperson

Salespeople are often better able to answer customers' questions about the business's products if they regularly read

• economic reports

• consumer magazines

• company promotions

• marketing textbooks

What is an advantage of using spreadsheet software programs to track and evaluate sales?

• Identifies potential customers

• Easily generates purchase orders

• Quickly analyzes numerical data

• Creates future sales contracts

Which of the following is an internal factor that might have an effect on a business's selling policies:

• Social issues

• Materials shortage

• Research efforts

• Customer wants

Mike feels that by doing his job as a salesperson effectively, he is benefiting the customer. This demonstrates Mike's belief in

• understanding ethical standards

• selling as a service

• product knowledge

• communication skills

Which of the following is an example of a public relations activity that involves communicating with an internal audience:

• Distributing a press release

• Holding a weekly press conference

• Developing an employee newsletter

• Making a donation to a charity

A print advertisement's headline, graphics, signature, and copy should coordinate with one another so that the message

• creates uncertainty

• conveys humor

• provides entertainment

• is clear

The Crimpton Company purchased an advertisement in the local newspaper. When the advertisement was published, the company's slogan was not included. What part of the advertisement was missing?

• Message

• Headline

• Tag line

• Endorsement

Arnold is building a display to place in a high-traffic area of his store. Arnold is most likely creating a

• sales incentive display

• trade show promotion

• promotional product

• point of purchase display