Promotion Strategies

Advertising is ___________________.

• Paid, personal presentation of ideas, goods,or services
• A marketing technique used when there is no other alternative to reach customers
• A combination of print and digital images to create awareness 
• Paid, nonpersonal presentation of ideas, goods,or services

What is free placement in the media of newsworthy items about a company or product?

• Public relations
• Public image
• Publicity 
• Public persona 

Communication intended to persuade, inform, or remind a target market about businesses or products

• Advertising 
• Promotion
• Marketing
• Discounts 

Activities designed to create goodwill toward a business are known as _______________?

• Publicity 
• Promotion
• Public Relations
• Placement

Promotion is a part of advertising

• true

• false

Which of the following are not under the umbrella of 'promotion'?

• advertising

• personal selling

• word of mouth

• repeat purchases

• public relations

There are three goals of communicating with clients for promotion. Which is not one of these three reasons?

• to create sales

• to persuade buyers

• to inform potential buyers

• to identify new markets

Which of the following media are traditional advertising?

• television

• blogs

• magazines

• billboards

• Instagram

Which of the following media are digital advertising?

• television

• blogs

• magazines

• YouTube

• websites

What is the general goal of public relations?

• to increase sales

• to build brand reputation

• to attract new customers

• to identify new markets