SWOT Analysis in Marketing

A SWOT analysis tool is used to

• create a strategic plan

• see how much businesses need to sell

• determine strengths in an industry

• create a vision statement

A SWOT analysis looks at

• reaching short term goals of the business

• reaching long term goals of the business

• the current performance of the business

• the performance of the business in the previous 12 months

The internal business environment is analysed in a SWOT analysis through

• factors outside the owner's direct control

• factors within owner's direct control

• factors within the business

• factors on a larger scale which affect the business

The external business environment is analysed in a SWOT analysis through

• factors outside the owner's direct control

• factors within owner's direct control

• factors within the business

• factors on a larger scale which affect the business

Strengths and weaknesses within a SWOT analysis can include

• management and staff

• technology

• operations

• markets

• finance

Strengths and weaknesses within a SWOT analysis can include

• organisation

• law

• products

• marketing

• competitors

The opportunities and threats in a SWOT analysis can include

• management and staff

• operations

• markets

• society

• natural resources

The opportunities and threats in a SWOT analysis can include

• technology

• law

• marketing

• finance

• economy

Strengths and weaknesses look at the

• factors within the business

• factors outside the business

• factors inside and outside the business

Opportunities and threats look at the

• factors within the business

• factors outside the business

• factors inside and outside the business