Social Media Lesson 1

Which of the following terms describes your potential audience on social media?

• Distribution

• Impression

• Reach

• Exposure

Which type of social media publishing only allows users to send brief messages?

• Microblogging

• Media sharing

• Bookmarking

• Wikis

Which of the following is the key component to content going viral?

• Conversation

• Amplification

• Applause

• Sentiment

Anyone who has the power to sway other people.

• Spectator

• Contributor

• Influencer

• Participant

How can you use social media to communicate product information to customers?

• Post product reviews and promotions.

• Upload PDF files of their print media documents.

• Post links to their corporate Web site.

• Schedule celebrity promotional events at their corporate office.

Which term is the practice of categorizing content by online users?

• Ajax

• Aggregation

• Tagging

• Podcasting

The (blank) of social media allows you to post up-to-the-minute updates on any developing stories about your company/brand.

• Permanence

• Immediacy

• Fluidity

• Frequency

What is the most important reason for a business to use social media.

• To distribute coupons to potential customers.

• To display content about your products.

• To identify potential customers and contact them.

• To build a relationship with its customers.

Social media content can be user-generated and shared by many people.

• True

• False

Which of the following is typically used to build relationships with customers instead of selling products to them?

• Social entertainment sites

• Social commerce sites

• Social networking sites

• Social collaboration sites