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MKT 305 Chapter 1

Authored by Ginica Amigo

Business

1st - 12th Grade

Used 4+ times

MKT 305 Chapter 1
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20 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

If the product in the commercial exchange is a good, then the product’s will most likely be called ___________?

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is where a ___________ provides a product to a buyer in return for something in exchange

consumer

seller

buyer

good

service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An individual or group who purchases the product in order to resell it or for other business purposes

business customer

seller

consumer

buyer

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

If the product is a service, then the product’s price may well go by one of a variety of other possible names

True

False

5.

FILL IN THE BLANK QUESTION

2 mins • 1 pt

Differentiate between Price and Costs

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

It refer to the benefits, or the satisfactions of needs and wants, that a product provides to customers.

value

harvesting

capturing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The key to business success is to focus on satisfying customer needs.

True

False

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