Digital Communication & Design Concepts Open Contest

Which file format is most appropriate for a photographic image on a website when small file size and acceptable quality are priorities?

• TIFF

• EPS

• JPEG

• BMP

In a logo that must scale from a business card to a billboard without losing quality, which type of graphic should be used?

• Raster Graphic

• Vector Graphic

• Bitmap with high DPI

• Low‑resolution JPEG

1. Which principle of design is best demonstrated when related items are grouped together to show they belong with each other?​

• 1. Balance

• 1. Proximity

• 1. Repetition

• 1. Contrast

A designer chooses a sans serif font for body text on a mobile website to improve readability. This decision most directly affects:

• Color depth
  

• Visual hierarchy
  

• File compression
  

• Animation speed

Which color mode should be used when designing graphics for print brochures?

• RGB

• CMYK

• Indexed Color

• Grayscale

1. An email newsletter displays perfectly on a laptop but breaks on phones. Which best practice helps ensure consistent display across devices?​
   

• 1. Using fixed‑width layouts only
     

• 1. Embedding large uncompressed images
     

• 1. Designing a responsive layout
     

• 1. Using only system fonts in images

1. Which of the following is an example of digital communication?​
   

• 1. Handwritten memo delivered by courier
     

• 1. Printed poster on a bulletin board
     

• 1. SMS marketing message
     

• 1. Face‑to‑face conversation

1. A designer increases the contrast between text and background to meet accessibility guidelines. This primarily improves:​
   

• 1. File size
     

• 1. Load time
     

• 1. Legibility
     

• 1. Color gamut

1. A company wants an animation that will loop continuously on a web page with transparency and small file size. Which format is most suitable?​
   

• 1. Animated GIF
     

• 1. TIFF sequence
     

• 1. EPS file
     

• 1. PDF document

1. Which term describes arranging elements on a page so that the viewer’s eye is guided from the most important information to the least important?​
   

• 1. Visual hierarchy
     

• 1. White space
     

• 1. Alignment
     

• 1. Balance