BMC Practice

What is the purpose of Customer Segments?

• Allows the company to precisely reach a consumer with specific needs and wants

• Allows the company to interact with their customers

• Allows the company to save on resources with their customers

• Allows the company to blacklist consumers who are not their target groups

Which of the following is the best definition of Value Proposition?

• A promise of value to be delivered to the customers.

• Product/service to be dispatched to the customers

• Refund policy to be honored to the customers.

• Platforms in which the company interacts with the customers

Which of the following is NOT considered as a Channel for McDonalds?

• Social Media (eg: Facebook)

• McDelivery app

• McDonald's staff

• McDonald's restaurants

The following ways can help to build Customer Relationship EXCEPT:

• Charging GST

• Sales support

• Private Sale/Function

• Birthday reminders

Which of the following is NOT considered the Key Partners of ITE?

• Lecturers and Students

• Supplier for uniforms

• Companies looking for interns

• Cleaning vendors

The following are Key Activities for Samsung EXCEPT:

• Manage sale of BTS concert tickets

• Collaboration with BTS for new phone launch

• Coming up with new phone designs and functions

• Manage suppliers for delivery of components and parts

Which of the following is NOT part of Key Resources for a Retail business?

• Natural resources

• Human resources

• Financial resources

• Intellectual resources

Which of the following is NOT part of KFC's Cost Structure?

• Sale of KFC set meals

• Rental of restaurants

• Salaries of staff

• Purchasing of ingredients

The following can be Revenue Streams for Nike EXCEPT:

• Celebrity endorsement

• Sale of apparels/footwear

• Sales from Retail shops/Online store

• Customization of shoes

For Assignment 2, my group need to update BMC for ________ company/companies.

• 1

• 2

• 3

• 4