S&E Marketing Chapter 1

S&E Marketing Chapter 1

9th - 12th Grade

12 Qs

quiz-placeholder

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S&E Marketing Chapter 1

S&E Marketing Chapter 1

Assessment

Quiz

Specialty

9th - 12th Grade

Hard

Created by

Sarah Edwards

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ is defined as the process of developing, promoting, and distributing products, goods, or services.

demographics

marketing

marketing concept

channels of distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The _____ is the idea that organizations need to satisfy their customers while also trying to reach their organizations goals.

market

marketing

market concept

marketing mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _____ consists of potential customers with shared needs who have the desire and ability to buy a product.

target market

market

demographic

marketing mix

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ occur when people experience a lack of basic necessities such as food, clothing, or shelter.

needs

wants

target market

marketing mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ are things that people desire based on personality, experiences, or information about a product.

wants

needs

target market

marketing mix

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _____ is a specific group of consumers that an organization selects as the focus of its marketing plan.

marketing mix

channel of distribution

target market

market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The _____ is a combination of four basic marketing strategies, known as the 4 Ps (product, place, promotion, price).

marketing mix

marketing concept

target market

channel of distrubition

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