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Unit #2 Marketing Concepts

Authored by Susan Coffee

Business

9th - 12th Grade

Used 114+ times

Unit #2 Marketing Concepts
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What does marketing help a business do?

Create product

Connect the business to their customers

Name the business

Design the package

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is an example of a service?

Jewelry

Markers

DVD

House Cleaning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Providing customers with goods and services they want to buy is which marketing function?

Research

Pricing

Financing

Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The Finish Line asks their customers to go online to take a survey about the service they received while making their recent shoe purchase. Which marketing function is Finish Line implementing?

Product Planning

Distribution

Market Information Management

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

All potential customers who share the ability and willingness to buy a product are know as a ________________.

Buyer

Business

Market

Group

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following are included as internal factors in a SWOT analysis?

Strengths and Opportunities

Weaknesses and Threat

Opportunities and Threats

Strengths and Weaknesses

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of the following is NOT part of the Marketing Mix?

Product

Price

Personnel

Place

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Classlink

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Microsoft

Microsoft

Apple

Apple

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Others

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