Week 1

What is the maximum length of the meta description on Google?

• 140 character

• 155 character

• 170 character

How long should the meta title be on Google?

• 20-50 character

• 50-80 character

• 30-60 character

What is the function of the alt tag for images?

• helps the visually impaired and crawlers to recognize and classify the image content

• is displayed as a caption in the browser

• displays an alternate image if the original is not available

What is on-page SEO?

• content and source code optimizations on your own site

• placement of backlinks on external sites

• optimizations via social media to improve rankings

Which URL structure is best for users and search engines?

• www.youngcapital.de/jobs/U239?id=55

• www.youngcapital.de/jobs/aachen/marketing-jobs

• www.youngcapital.de/jobs/aachen/?sort_by=branche&job=marketing

What is our approach in finding keywords?

• We want to be found by...

• My target audience is looking for...

What is a long-tail keyword?

• search terms with at least 5 words

• more specific search terms with usually little search volume

• Search terms with lots of keyword variations

Which keywords should you use in the content?

• only short-tail keywords

• only long-tail keywords

• short-tail and long-tail keywords

Who do we write SEO texts for?

• search engines

• our target audience

• search engines and target audience

What should you avoid in an SEO text?

• placing of internal links

• keyword spamming

• usage of other relevant keywords