ADV I Ch. 1 Quiz

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations

All people who share similar needs and wants and who have the ability to purchase a given product are called a 

• Market
• Kingdom
• Book Club
• Denomination 

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence. 

• Customer Profile
• Target Market
• Mass Market
• Product

The ______________ includes 4 basic marketing strategies. 

• Marketing Mix
• Targeting Mix
• Product Mix
• Store Mix

The Marketing Mix includes which 4 components?

• Product, Price, Place, Promotion
• Place, Pattern, Promotion, Pizazz 
• Point of View, Place, Pattern, Premium
• Promotion, Pattern, Premium, Product

Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status

• Demographics
• Psychographics
• Behavioralistics
• Geographics

What is exchanged for the product or what customers are willing to pay

• Price
• Dollar
• Coupon
• Rebate

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• Promotion
• Product
• Place
• Premium