ADV 6 Weeks Review

Which of the following is NOT one of the five areas of personal needs identified by Abraham Maslow?

• social

• security

• wealth

• esteem

The first step in the consumer decision-making process is to

• evaluate alternatives

• search for information

• recognize the problem

• compare prices

When you purchase your favorite candy bar at a convenience store, you are probably using which type of decision making?

• routine

• narrow

• limited

• general

Limited decision making is often involved in _____ purchases.

• new

• modified

• repeat

• original

A(n) _____ is anything you require for survival.

Personal needs and wants are never ending, but the resources used to produce goods and services are limited. This is the concept of _____.

_____ decision-making is used for frequently purchased, low-cost products that require little thought.

Someone purchasing an automobile or a new home is likely using _____ decision making.

• Extensive

• Rational

• Patronage

• Emotional

A(n) _____ purchase occurs when consumers must make new decisions about a product or service that they have previously purchased.

A(n) _____ product is purchased regularly without much planning.