YS > Int Mkt > Ch1: Essentials of international marketing

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

• international marketing

• international commerce

• international business

• international management

• international economics

International marketing does NOT include conducting commerce with:

• customers

• clients

• the overall global community

• partners

• customers in the home country

Organizations that conduct business activities in at least one other country that differs from the home country are:

• born-global corporations

• multinational corporations

• nationalized corporations

• domestic corporations

• rational corporations

Businesses that operate in two or more different countries from inception are:

• multinational start-ups

• international organizations

• born-global firms

• global enterprises

• born-international firms

Which of the following identifies the country that houses a company's headquarters the ______ country:

• home

• host

• targeted

• segmented

• valued

Which of the following is NOT an orientation that describes international marketing approaches?

• ethnocentric

• polycentric

• regiocentric

• globalcentric

• geocentric

When management determines that employees from the home country are best able to drive international marketing activities, they follow which approach?

• ethnocentric

• polycentric

• regiocentric

• geocentric

• globalcentric

Which of the following is a major disadvantage of an ethnographic orientation applied to international marketing?

• Management loses control over the firm.

• Core competencies are slowly transferred to operations in other countries.

• The firm may not fully adapt to the new culture.

• Policies and procedures are changed dramatically in other countries.

• Technological differences can create miscommunication.

Which of the following factors does not influence the type of company orientation exhibited by a company that is engaged in international marketing?

• the firm’s age

• the firm's number of host countries

• the products and services to be marketed

• the gender of the company’s CEO

• managerial preference

The process of discovering consumer needs and wants, creating the goods and services to meet those needs, then pricing, promoting and delivering those goods and services is the definition of ______.

• marketing

• management

• international business

• international economics

• consumer behavior