YS > Int Mkt > Ch1: Essentials of international marketing

YS > Int Mkt > Ch1: Essentials of international marketing

University

20 Qs

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YS > Int Mkt > Ch1: Essentials of international marketing

YS > Int Mkt > Ch1: Essentials of international marketing

Assessment

Quiz

Business

University

Practice Problem

Hard

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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

international marketing

international commerce

international business

international management

international economics

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

International marketing does NOT include conducting commerce with:

customers

clients

the overall global community

partners

customers in the home country

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Organizations that conduct business activities in at least one other country that differs from the home country are:

born-global corporations

multinational corporations

nationalized corporations

domestic corporations

rational corporations

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Businesses that operate in two or more different countries from inception are:

multinational start-ups

international organizations

born-global firms

global enterprises

born-international firms

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following identifies the country that houses a company's headquarters the ______ country:

home

host

targeted

segmented

valued

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT an orientation that describes international marketing approaches?

ethnocentric

polycentric

regiocentric

globalcentric

geocentric

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When management determines that employees from the home country are best able to drive international marketing activities, they follow which approach?

ethnocentric

polycentric

regiocentric

geocentric

globalcentric

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