YS > Dig Mkt > Ch1: Digital marketing landscape
Authored by Max Barahona
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7 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
An opinion former is ______.
An expert working in this subject area.
An enthusiastic and knowledgeable hobbyist.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Digital immigrants are people who were born ______.
After 1980
In another non-digital country
Before 1980
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which best describes the internet of things?
An ecosystem where applications and services are driven by people.
An ecosystem where applications and services are driven by machines.
An ecosystem where applications and services are driven by data.
4.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
There is a dark side to the internet of things. SELECT ALL THAT APPLY.
Information misuse
Privacy issues
Online payments
Unfairness
Dishonesty
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Big data is about ______.
Volume, veracity, variety.
Volume, velocity, vitality.
Volume, velocity, viability.
Volume, velocity, variety.
6.
OPEN ENDED QUESTION
3 mins • Ungraded
How has the Internet of Things changed how you live and study? Discuss with relevant examples.
Evaluate responses using AI:
OFF
7.
OPEN ENDED QUESTION
3 mins • Ungraded
Where has digital disruption impacted your environment? Assess with examples.
Evaluate responses using AI:
OFF
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