HMC 6 PRELIM EXAM

This is how segments of the tourism industry such as transportation, hotels, restaurants, resorts, amusement parks and other entertainment and accommodations businesses promote their products or services.

• a. Marketing

• b. Production Concept

• c. Tourism and Hospitality Marketing

The two main industries that comprise the activities in tourism are

• a. hospitality and travel industries

• b. marketing and tourism industries

• c. marketing and business industries

This is the process of getting a company's product or service out to consumers.

• a. Promotion

• b. Marketing

• c. Selling

__________ are the philosophies used by the businesses to guide their marketing efforts.

• a. Hospitality Marketing

• b. Marketing Management Philosophies

• c. Marketing

This concept concentrates on making every possible sale of the product, regardless of the quality of the product or need of the customer.

• a. Holistic Marketing Concept

• b. Production Concept

• c. Selling Concept

_______ refers to the service a company wishes to sell.

• a. Product

• b. Pricing

• c. Promotion

Refers to the location where customer buys the collection of services.

• a. Physical Evidence

• b. Process

• c. Place

These philosophy focuses on society's well-being.

• a. Holistic Marketing Concept

• b. Societal Marketing Concept

• c. Production Concept

It is the specific combination of marketing technique such as advertising, personal sales, public relations and other related activities.

• a. Promotion

• b. Process

• c. People

These concept works on an assumption that consumers prefer a product which is inexpensive and widely available.

• a. Product Concept

• b. Production Concept

• c. Selling Concept