The Three Appeals

This appeal has to do with the argument itself, the reasoning the author uses, and logical evidence

• Logos

• Ethos

• Pathos

This appeal has to do with character, ethics, credibility, and trustworthiness

• Logos

• Ethos

• Pathos

This appeal has to do with emotion and the words that an author uses to activate emotions.

• Logos

• Ethos

• Pathos

Check all of the items on the list that are types of logos appeals.

• Theories and scientific facts

• Historical comparisons

• Definitions

• Author's profession or background

Check all the ways to develop ethos.

• Appearing sincere, fair minded, knowledgeable

• Being morally and/or ethically likeable

• Using appropriate vocabulary and grammar

• Using vivid descriptions

Check all the items that are pathos appeals.

• Emotionally loaded language

• Quotes from experts on the topic

• Figurative language

• Allusions to people, places, or events that evoke strong feelings

Check all the items that are types of logos appeals.

• Informed opinions

• Appropriate language for audience and subject

• Personal anecdotes

• Common sense appeals

• Expert opinion

Check all the ways to develop an ethos appeal.

• Professional format

• Inclusive language like we, our, together

• Emotional tone

• Appearing sincere and knowledgeable

• Conceding to opposition where appropriate

Check all of the items that are pathos appeals.

• Real life examples

• Symbols that represent certain abstract ideas like hope

• Emotional examples or anecdotes

• Vivid descriptions

Which appeal's effect is that is causes a rational response and for readers to think "oh that makes sense" or "that argument isn't effective"?

• Logos

• Ethos

• Pathos