BSBA - Services marketing

Sales promotion for services can accomplish several end results, which is not included in the following?

• attract customers

• accommodate cyclical demand

• enhance customers perception

• add intangibility

In advertising the service acronym AIDA reflecting the goals of affecting customers, which does not stand for AIDA?

• Attention

• Interest

• Desire

• Activity

Advertising the service uses the following, which is included in the group?

• Pictorial representation

• lower costing

• verbal association

• letter accentuation

This refers to the pursuit of a single positioning concept for an organization if its products.

• Integrated Marketing communication

• Integrated Marketing combustion

• Integrated Marketing commercial

• Integrated Marketing combatting

It is one of the most influential vehicles for services promotion.

• House to house

• Mall display

• Internet

• Free samples

The best publicity an organization receives comes from _______ customers

• frank

• loyal

• delighted

• biased

Service organizations must have plan in place to overcome or control negative publicity.

• True

• False

People differs in the following who patronize a service organization, which is not included in the group.

• ages

• genders

• knowledge or experience

• degree

Too friendly interactions may delay the service provided for subsequent customers'

• True

• False

Managing customer ______ is the expression of mild to extreme anger

• satisfaction

• loyalty

• rage

• disastifaction