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BSBA - Services marketing

Authored by mary barlis

Other, Special Education

1st Grade

Used 5+ times

BSBA - Services marketing
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales promotion for services can accomplish several end results, which is not included in the following?

attract customers

accommodate cyclical demand

enhance customers perception

add intangibility

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In advertising the service acronym AIDA reflecting the goals of affecting customers, which does not stand for AIDA?

Attention

Interest

Desire

Activity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising the service uses the following, which is included in the group?

Pictorial representation

lower costing

verbal association

letter accentuation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This refers to the pursuit of a single positioning concept for an organization if its products.

Integrated Marketing communication

Integrated Marketing combustion

Integrated Marketing commercial

Integrated Marketing combatting

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is one of the most influential vehicles for services promotion.

House to house

Mall display

Internet

Free samples

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The best publicity an organization receives comes from _______ customers

frank

loyal

delighted

biased

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Service organizations must have plan in place to overcome or control negative publicity.

True

False

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