SEM 1.01-1.05 Review

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Demand mostly tangible products

• Have consumers with artistic talent

• Include spectators and participants

• Are concerned with environmental issues

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

• Promotion

• Independence

• Achievement

• Adaptability

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Fiscal

• Total

• Indirect

• Direct

When a professional football expansion team is established in a community, which economic impact might happen?

• Business closures, job layoffs, and high inflation rates

• Increased job creation and more consumer spending

• More tourism, lower tax rates, and high interest rates

• Higher tax rates and fewer financial investment opportunities

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates

• Hiring handlers to make sure athletes behave

• Making seat licenses available to season ticket holders

• Attracting tourist dollars

Which is a characteristic of the sports or event industry?

• Provides products that are different for each consumer

• Manages a worldwide media network

• Communicates with a limited audience

• Employs only those people who have athletic ability

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Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Target

• Mass

• Event

• Direct

Which is an example of promoting a sports event?

• Holding a race for a charitable organization

• Selling food products to a concession stand

• Delivering exercise bikes to retailers

• Distributing information about a NASCAR race

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners

• Coaches

• Trainers

• Spectators

A characteristic of an event is that it is produced and consumed in which situation?

• During planned intervals

• At the same time

• By the same group of people

• In unemotional ways