Marketing Foundations - Review #1

All that is needed to be successful in business is a good product.

• True

• False

Marketing takes place all around you.

• True

• False

Most businesses and organizations are involved in marketing.

• True

• False

The goal of marketing is to match a company's products and services to the people who need and want them to ensure profitability.

• TRUE

• FALSE

Which of the following is NOT one of the 4 components of marketing?

• Creating

• Communicating

• Delivering

• Entertain

To market a product successfully, a company has to understand what people want to buy and why they want to buy it.

• True

• False

There are three reasons why someone buys a product.

• True

• False

Marketing is one of the least important functions in companies today.

• True

• False

Marketing is the key to a business’s success, however, Marketing hasn’t changed throughout the years and will continue to stay the same.

• True

• False

Marketing is involved in more than four million businesses and those businesses use it as their secondary business activity.

• True

• False