USP

What is Unique Selling Proposition (USP) ?

• Anything that makes our business better / stand out than the competition

• Something that makes our business better / stand out than the competition

• the one thing that makes our business better / stand out than the competition

• All of things that makes our business better / stand out than the competition

Why do we need to make a USP in our business?

• Customers want to know what makes our SERVICES different than another.

• Customers want to understand what makes our BUSINESS different than another.

• Customers want to quickly understand what makes our LOGO different than another.

• Customers want to quickly understand what makes one PRODUCT or BRAND different than another.

The following are requirements for making a good USP, except .....

• More than a slogan

• Assertive, but defensible

• Easy to read

• Focused on what our customers value

“Unique” won’t count for much if it’s not something our target customers truly care about.

• Focused on your Customer Value

• Assertive, but defensible

• More than a slogan

• All answers are right

A good USP must adjust what is done through our business with ......

• Customer's Hobby

• Customer's Idea

• Customer's Want

• Pricing Policy

It’s a position our small business takes as a whole that can be incorporated into : Our Products, Our Brand, ........................., & any other “touch point our customers have” with our business.

• the ideas

• the expectation

• the Experience we provide

• All answers are wrong

How to write our own Unique Selling Proposition ?

• Make a list of all the potential differentiators of OUR BRAND, WHAT WE SELL & GET SPECIFIC

• Research the COMPETITORS & their UPS

• Compare our MOST UNIQUE ANGLES against OUR AUDIENCE's NEEDs.

• All answers are right