Unit 34

How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

If you have a bad offer, the negative reviews and feedback can be detrimental, causing you to lose a lot of momentum and customer trust which will hurt you far past the holiday season.

• True

• False

Which P is not in the Marketing MIx?

• place

• people

• price

• promotion

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

Select all the types of promoting:

• advertising

• selling

• direct marketing

• sponsorships

Select the 4 P's of marketing also known as the marketing mix.

• Place

• Promotion

• Product

• Price

• People

Promotion means - 

• any form of communications that is used to persuade people to buy a company's product.
• to move from one place to another
• to promote
• when students advance from one level to the next

Choose the best response to the following:
If I order 30,000 silk scarves, what discount will you offer us?

• 30,000 isn’t that large, actually, but if you buy 50,000 scarves…
• 30,000? Wow! That’s great! Thank you so much.How about fifty percent?
• Only 30,000? In that case, I can’t offer you any discount at all.

Choose the best response to the following:
I take it your price includes insurance?

• Actually, no.
• I’m afraid you’d usually be responsible for that. However, if the order was really large,...
• Insurance? No, you have topay for that.

Choose the best response to the following:
What about the same price but a smaller initial order? 

• I’d be willing to consider that.
• Really? You are too kind!
• Thank you for your cooperation.