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pob

10th Grade

20 Qs

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Assessment

Quiz

Physical Ed

10th Grade

Medium

Created by

Emma Hicks

Used 3+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many people make the mistake of thinking that customer relationship management refers solely to

processes

technology

strategies

people

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer relationship management initiative:

Expansion of the product-development budget

New accounting software

A “frequent-shopper” program

A new bonus system for the sales staff

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the past, customer relationship management was used mainly as a way to

increase customer loyalty

help employees perform more efficiently

track customer information

assist business decision making

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers tend to look at a business as a whole despite the number of __________ they experience.

feedback surveys

touch points

complaints

purchases

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the modern business world, a growing number of interactions between businesses and customers are taking place

online

over the phone

in stores

through the mail

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is no longer a consideration in customers’ buying decisions for many products:

customer service

quality

price

store location

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our economy has shifted from a service economy to a(n) __________ economy.

agricultural

experience

manufacturing

entertainment

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