
MM51 - 2.01 Branding

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Autumn Smith
Used 8+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which is an example of a trade name
Ford mustang
Ford
Diet coke
501 jeans
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An effective brand name should always be
short and memorable
related to other brands
multiple syllables and flashy
unrelated to product features
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Can any brand name be selected and used by a business?
Yes, a business can use any name it wants to
No, the name must be registered before it can be used
No, the name must be legally available for
Yes, the brand names cannot be owned by a business
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary reason that businesses use brands?
to identify their products
to charge high prices
reduce expenses
increase materialism
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why do businesses want customer to demonstrate brand insistence for them?
their touch points pretty much take care of themselves
businesses will not have to market themselves
research shows that customers will pick their brand in a double-blind test 95% of the time
customers will bypass other brands because they are loyal and will buy only the desired brand
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A clothing store wants its customers to know how it differs from other retailers in the area, so it highlights the benefits of shopping at its store to create its image. The store is engaging in
brand extension
co-branding
brand positioning
brand licensing
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Several restaurant companies, including Long John Silver's and KFC, have successfully joined forces to increase recognition, customer loyalty, and sales for the companies. This is an example of
brand licensing
co-branding
brand extension
brand positioning
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