PRODUCT

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

• Pricing

• Promotion

• Distribution

• Product

Which one of the following sets represents 4C’s of the marketing mix?

• Customer solution, cost, convenience, communication

• Customer, cost, convenience, comfort

• Convenience, communication, coverage, cost

• Cost, coverage, communication, consultancy

The concept of marketing mix was developed by _______

• Dr. Philip Kotler

• Rosser Reeves

• Christian Gronroos

• Neil H. Borden

The term marketing mix refers to________

• An analysis of micro and macro environment of the organization

• A mixture of various decisions to sell more products at any cost

• A customer relationship for long term profit and gain

• A combination of strategic elements to satisfy market needs

Newsletters, catalogues and invitations to organisation sponsored events are most closely to ______.

• Product

• Price

• Place

• Promotion

New product development starts with which one of the following steps of new product development?

• Idea screening

• Idea generation

• Test marketing

• Concept testing

Promotion decision involves _______

• Interest, Trust, Persuasion

• Information, Involvement, Attainment

• Interest, Influence, Acquire

• Information, Persuasion, Influence

The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.

• People

• Process

• Place

• Purpose

The value that is put for a product is known as ______.

• Commission

• Price

• Profit

• Revenue

Place in marketing is also known as _____

• physical distribution

• channel of distribution

• intermediary

• all of the above