Customer Discovery/Marketing Mix Test

Which element of the marketing mix refers to the goods or services a company offers to its customers?

• Product

• Promotion

• Price

• Place

What is the term used to describe the amount of money customers are willing to pay for a product or service?

• Cost

• The term used to describe the amount of money customers are willing to pay for a product or service is 'price.'

• Value

• Expense

Which element of the marketing mix focuses on the location and methods used to distribute a product to customers?

• Price

• Promotion

• Place

• Product

Which element of the marketing mix involves designing, packaging, and branding a product to meet customer needs and preferences?

• Price

• Product

• Place

• Promotion

Which element of the marketing mix involves using advertising, personal selling, sales promotion, and public relations to promote a product or service?

• Promotion

• Price

• Product

• Distribution

Match the following

• Demographics

• Ethnicity/Race

• Behaviorgraphics

• Nation

• Geographics

• Beliefs

• Demographics

• Brand Loyalty

• Psychographics

• Gender

Match the following

• Psychographic

• Republican

• Psychographic

• Marital Status

• Behaviorgraphic

• Area Code

• Demographic

• Personality

• Geographic

• Uses iPhone daily

Name the element for the question below:

Should we have an ad on social media?

• Place

• Promotion

• Price

• Product

Name the element for the question below:

Should we give employees a discount?

• Promotion

• Price

• Place

• Product

Which type of customer segmentation includes age, gender, and ethnicity?

• Behaviorgraphics

• Demographics

• Psychographics

• Geographics