
Customer Discovery/Marketing Mix Test
Authored by Shelley Snow
Business
9th Grade
Used 20+ times

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18 questions
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1.
MULTIPLE CHOICE QUESTION
5 mins • 5 pts
Which element of the marketing mix refers to the goods or services a company offers to its customers?
Product
Promotion
Price
Place
2.
MULTIPLE CHOICE QUESTION
5 mins • 5 pts
What is the term used to describe the amount of money customers are willing to pay for a product or service?
Cost
The term used to describe the amount of money customers are willing to pay for a product or service is 'price.'
Value
Expense
3.
MULTIPLE CHOICE QUESTION
5 mins • 5 pts
Which element of the marketing mix focuses on the location and methods used to distribute a product to customers?
Price
Promotion
Place
Product
4.
MULTIPLE CHOICE QUESTION
5 mins • 5 pts
Which element of the marketing mix involves designing, packaging, and branding a product to meet customer needs and preferences?
Price
Product
Place
Promotion
5.
MULTIPLE CHOICE QUESTION
5 mins • 5 pts
Which element of the marketing mix involves using advertising, personal selling, sales promotion, and public relations to promote a product or service?
Promotion
Price
Product
Distribution
6.
MATCH QUESTION
5 mins • 10 pts
Match the following
Behaviorgraphics
Ethnicity/Race
Demographics
Beliefs
Geographics
Brand Loyalty
Demographics
Gender
Psychographics
Nation
7.
MATCH QUESTION
5 mins • 10 pts
Match the following
Psychographic
Republican
Geographic
Area Code
Behaviorgraphic
Personality
Demographic
Uses iPhone daily
Psychographic
Marital Status
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