Intro to Marketing Chapter 1

This picture best represents which marketing function?

• promotion

• product/service

• place

• price

The Marketing Mix includes which 4 components?

• Product, Price, Place, Promotion

• Place, Pattern, Promotion, Premium

• People, Place, Pattern, Premium

• Promotion, Pattern, Premium, Process

The part of the marketing mix that decides what customers will pay

• Price

• Place

• Promotion

• Product

A way to direct products to consumers, relate to which marketing mix

• Place

• Price

• Product

• Promotion

Name the brand

• Costa Coffee
• Cafe Nero
• Starbucks
• Wild Bean Cafe

Name the brand

• Volkswagen
• Audi
• Skoda
• Seat

Name the brand

• YouTube
• MTV
• Yahoo
• Ebay

Name the brand

• Bose

• Target

• Beats

• McDonalds

Who's logo is this?

• Lays
• Fritos
• Tostitos
• Doritos

Who's logo is this?

• Intel
• Apple
• Microsoft
• LG