MIB501 Quiz 3

MIB501 Quiz 3

1. Which theory listed below assumes that learning takes place as the result of responses to external events?

• A. behavioral learning

• B. episodic learning

• C. incidental learning

• D. Gestalt learning

2. Classical conditioning takes place when a(n) is continuously matched with a(n)_______.

• A. conditioned stimulus; conditioned response

• B. unconditioned response; conditioned response

• C. conditioned stimulus; unconditioned stimulus

• D. unconditioned stimulus; unconditioned response

3. According to the theory of classical conditioning,________should be encouraged by promoting unique attributes of a well-established brand.

• A. stimulus generalization

• B. the halo effect

• C. stimulus discrimination

• D. extinction

4. The_______refers to the tendency people have to react to stimuli similar to an original stimulus in a classical conditioning situation in much the same way they responded to the original stimulus.

• A. masking illusion

• B. sensory memory

• C. sensory memory

• D. halo effect (a stimulus generalization)

5. If a woman gets compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurred in the situation?

• A. neutral reinforcement

• B. positive reinforcement

• C. negative reinforcement

• D. symbolic reinforcement

6. According to the information processing-approach to studying the memory process, in the_______stage, information enters in a way the system will recognize it.

• A. storage

• B. retrieval

• C. encoding

• D. decoding

7. In a typical________test, subjects are shown ads one at a time and asked if they have seen them before.

• A. recall

• B. recognition

• C. chunking

• D. salience

8. Frank is sitting in his Psychology 101 class listening to his professor attempt to explain the "black box" process and its connection with learning. He suddenly smells the aroma of fresh cinnamon rolls, and his mouth begins to water. He looks around and sees a student in the last row bite into a big, juicy roll. "I wish I were sitting next to him," Frank thinks, "because I know I could steal a bite." What Frank just went through in class was similar to the "black box" process being described by his professor. This process is most closely associated with which of the following learning methods?

• A. incidental learning

• B. Gestalt learning

• C. cognitive learning

• D. behavioral learning

9. A sales manager pays a bonus to new trainees when they develop a good sales prospectus. Later, after the trainees have completed two months of training, the manger pays a bonus only for an actual sale. The manager is applying what process of instrumental conditioning to help the trainees be productive in their sales careers?

• A. shaping

• B. modeling

• C. negative reinforcement

• D. variable-ratio reinforcement

10. Which type of reinforcement best characterizes what an individual would typically experience while fishing or use of secret shoppers for testing service quality.

• A. fixed-interval reinforcement

• B. variable-interval reinforcement

• C. fixed-ratio reinforcement

• D. mixed-ratio reinforcement