FB 100-101 Basics

What are the different platforms people can use to grow a business for free?

• Instagram, WhatsApp

• Facebook, Instagram, WhatsApp

• Facebook, Instagram, Oculus

• Facebook

What is the main feature that businesses can use on Facebook to build a free digital presence?

• Facebook business account

• Facebook Page

• Promote

• Facebook profile

What Instagram tool can businesses use to encourage audiences to browse their products and contribute to their goals?

• Direct

• Bio

• Insights

• Shopping

What tool can businesses use on WhatsApp to make it easier for customers to get in touch with them?

• Catalog

• QR Code

• Automated Messages

• Greetings

What are the three types of objectives you can choose from when creating a Facebook Ad Campaign?

• Awareness, Consideration, Store Traffic

• Awareness, Consideration, Conversion

• Consideration, Conversion, Reach

• Consideration, Awareness, Reach

Which objectives are considered an Awareness objective?

• Brand Awareness

• Reach

• Traffic

• Lead Generation

A shoe boutique wants more people to visit its website. Which campaign objective would be best for them to choose?

• Lead Generation

• Traffic

• Messages

• Engagement

A cupcake shop wants more customers to see the various cupcakes they offer and go to their site to make online orders. Which campaign objective should they choose?

• Catalog Sales

• Conversions

• App Installs

• Reach

At what level do you choose to perform A/B testing?

• Ad

• Campaign

• Ad Set

• Creative

What are the 3 ways you can advertise on Facebook?

• Boost

• Promote

• Bump

• Ad campaign