CBMC QUIZ (TA-1)

What is the first step in the consumer decision-making process?

• A) Search for Information

• B) Need Recognition

• C) Pre-Purchase Evaluation

• D) Purchase

Which stage involves evaluating different options before making a purchase?

• A) Need Recognition

• B) Information Search

• C) Pre-Purchase Evaluation

• D) Post-Purchase Behavior

What drives consumers to initiate the buying process?

• A) Product packaging

• B) Social pressure

• C) Consumer goals

• D) Advertising

Which factor can significantly influence a consumer's choice during the information search stage?

• A) Brand loyalty

• B) Price comparison

• C) Product reviews

• D) All of the above

What role does advertising play in the consumer decision-making process?

• A) It creates awareness

• B) It provides information

• C) It influences perceptions

• D) All of the above

Which of the following best defines post-consumption evaluation?

• A) Deciding between different product options

• B) Evaluating whether the product met expectations

• C) Choosing to purchase the product

• D) Comparing prices of similar products

Interrupts in the buying process can result from which of the following?

• A) Changing goals

• B) Lack of alternatives

• C) Positive product reviews

• D) Impulsive buying behavior

What role does customer involvement play in the consumer decision-making process?

• A) It determines how quickly a consumer makes a purchase decision

• B) It affects the level of effort a consumer puts into making a purchase

• C) It dictates the final choice of product

• D) It eliminates the need for alternatives

When do consumers typically evaluate alternative products before purchasing?

• A) During divestment

• B) During the search for information

• C) Pre-purchase evaluation of alternatives

• D) Post-purchase

In the world of technology, what part of the consumer journey has been most transformed?

• A) Pre-purchase evaluation

• B) Divestment

• C) Need recognition

• D) Post-consumption evaluation