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Marketing 101

Authored by Sofia Barbosa

Business

Professional Development

10 Questions

Used 9+ times

Marketing 101
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What's Marketing?

Advertising and social media ads.

All activities a company does to promote and sell a product/service.

The company's catalogue.

Something to do with content creation.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

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One of Marketing's goals is to help the customer understand and make better use of our product / service.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Which is the order of the 5 stages of the Marketing Funnel?

Awareness, Conversion, Consideration, Promotion, Loyalty

Consideration, Awareness, Conversion, Loyalty, Promotion

Awareness, Consideration, Conversion, Loyalty, Promotion

Awareness, Loyalty, Consideration, Conversion, Promotion

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

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In the Inbound Marketing approach, we convert Visitors into...

Strangers

Customers

Brand ambassadors

Leads

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

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Social media posts and blog articles are more generalized content, meaning they're ideal for...

TOFU (Top of the Funnel)

MOFU (Middle of the Funnel)

BOFU (Bottom of the Funnel)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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What's Cross-Selling?

Getting a customer to buy a related product or service to the one he was already going to buy.

Getting a customer to buy a more expensive / higher-level version of the product or service he was going to buy.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

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Which kind of mental trigger is this: "There are only 3 products available. Get yours now!"?

Social Proof

Urgency

Exclusivity

Scarcity

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