Dip-Sal-Unit 23

Which of the following provides the backbone of marketing?

• Sales forecasting

• Profit forecasting

• Market targeting

• Market segmentation

The types of sales forecasting include

• Micro forecasting

• Macro forecasting

• Both Macro and Micro

• Minor forecasting

• Major forecasting

Macro forecasting is concerned with forecasting markets in

• Fragmentation

• Segmentation

• Totality

• Partiality

Micro forecasting determines

• Product's market share

• Price's market share

• Place's market share

• Product's price

The type of forecasting is selected on the basis of

• Degree of accuracy

• Availability of data

• Time horizon

• All choices are correct

'Benchmark' means

• Sales performance measurement

• Marks given to salesperson

• Appraisal

• Standard values for comparison

Market share means

• Share capital of the company

• Staff strength of the company

• Employees stock option

• Percentage share of business of the company as compared to peers

Market share can be increased by increasing

• Raw material cost

• The staff strength

• The sales

• The sales staff

Market size means

• Market planning

• Market pricing

• Market Space

• . Market distribution

A fall in the market share implies

• Sales have gone up

• Profit has gone up

• Prices are erratic

• Competition has increased